Did You Know?
Blood donors in Sweden receive a thank you text when their blood is used.
If you ever donated blood, you probably got a sincere thank you from the staff and a giant chocolate-chip cookie. The blood banks in Sweden do things a little differently.
To show donors gratitude long after they leave the center, the Swedish blood service sends them a text whenever their blood is being used on a patient.
This program began in Stockholm four years ago, but it only recently got mainstream attention thanks to its growing popularity on social media. As the tweets and Instagrams reveal, each Swedish blood donor receives a thank you text message immediately after he or she gives blood. But the donor will also receive a text whenever that blood is put to use. The message roughly translates to, “Thank you, the blood you gave is now benefitting a patient. Regards, Blood Centre.”
Now that the program is spreading across Europe, it’d be great for American blood banks to start texting. Donating is already rewarding, but getting a notification knowing it actually helped someone would be such an uplifting bonus.